Butch Bakery in New York proclaims the following Mission Statement:
Our objective is simple. We're men. Men who like cupcakes. Not the frilly pink-frosted sprinkles-and-unicorns kind of cupcakes. We make manly cupcakes. For manly men.
I imagine the Butch Bakery boys intend the above to be uttered in a booming bass Voice of God. In fact, it is impossible to recite it without turning camper than Larry Grayson and Alan Carr in a two-man tent. In fact, it couldn't be camper if it concluded with "Now chase me!"