Thursday, January 14, 2010

Fever-tree tonic water

After seeing Gaw’s shameless attempt to wangle some free pants, I thought I’d follow suit and try my luck with a bit of plugging.

Have you tried Fever-tree tonic water? I drank gallons of it over Christmas. Rather than copying other tonic waters, Fever-tree have taken the innovative step of not making their drink taste like hell. It is sufficiently delicious that you could consume it neat as a soft drink if you were so inclined, but for me it has elevated the G&T into one of Christmas’s great second-tier pleasures, ie. just below company, afternoon naps, In the Bleak Midwinter and brandy butter; and just above smoked salmon breakfasts, the bumper Radio Times and mulled wine. So on a par with pigs-in-blankets, eye-watering pickled onions and A Chistmas Gift For You from Phil Spector.

So, Fever-tree Viral Marketing Department, if you’re reading, my email address is on the sidebar and I want whatever’s coming to me.

(Will this work, do you think?)

14 comments:

Gaw said...

It didn't for me. My full-price pants arrived yesterday.

Brit said...

Pants!

worm said...

fever tree mixed with Blackwoods gin or plymouth gin navy strength is sheer nectar, I could drink it for breakfast (literally)

Brit said...

My best bet of getting something out of this blog would probably be to take advantage of my exceptional Google ranking for Why the Scottish hate the English and get the SNP or some whisky-makers or other to sponsor that page.

David said...

Unfortunately, I think your strategy fundamentally flawed (and I am a professional). Christmas is gone and done for a whole year, which is like decades in the viral marketing game.

You need to explain why whatchamacallit is the perfect tipple for Martin Luther King day or, perhaps, some holiday soon to be celebrated in England, like, I don't know, do you guys do Valentine's Day.

Hey, I bet that stuff makes a G&T so smooth that your girlfriend (or "bird") won't even notice that you're getting her drunk.

malty said...

Actually in marketing terms you are in the right slot Brit. As we well know the porridge scoffers are born again alcoholics, Burns night with suppers galore is days away, any liquid with mind numbing properties and their attendant extras will sell, in behalter loads.
Purely as an exercise in boring the La Senza for men knickers off Gaw I offer the following pearl of wisdom. Tonic water used to contain quinine, this was a well known cure for fever, influenza and many tropical fluxes.

Brit said...

Damn it, good point David. Yes, we do Valentines here, in our own inept way.

Malty - yes, quinine is the secret of Fever-tree's success. It contains, quote "highest quality quinine from the original chinchona trees (fever-trees)."

Gaw said...

The cocktail that fueled a tropical empire: quinine for malaria, gin for morale.

Though I never really understood this as isn't gin supposedly a depressant?

Joey Joe Joe Jr. said...

You're doing a better job of selling the stuff to me than Fever-Tree themselves. I clicked your link and a slogan they're using is: fancy a gin and toniC(insert chemical symbols here) Thought Not! That's the formula for saccharin!
For all I know saccharin is a truly terrible substance, but it's a little bit silly to suggest that it's bad just because it can be expressed as a chemical formula. So can water (H2 0) the ethanol in the gin (C2 H6 O) and quinnine too (C20 H24 N2 O2)

Brit said...

Ah yes, Joey Joe Joe Jnr. You hit upon one of the many myths of our times - the innate badness of "chemicals". I'm planning to post on that topic tomorrow, so do stop by...

Hey Skipper said...

Though I never really understood this as isn't gin supposedly a depressant?

No, relaxant.

Speaking from vast personal experience.

Well, more like half vast.

monix said...

Most of the students in my adult lip-reading classes had quinine induced deafness (the ex-pats blamed the malaria drugs, the rest admitted the role of G&T). Please boost the advertising to boost my pension.

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You need to explain why whatchamacallit is the perfect tipple for Martin Luther King day or, perhaps, some holiday soon to be celebrated in England, like, I don't know, do you guys do Valentine's Day.

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