Could Snack the dog, Professor Foodsmart and the Great Grub Club Gang be the answers to helping cut childhood obesity?
The World Cancer Research Fund hopes that by using the health conscious characters on its new website it can encourage better eating and a more active lifestyle among its target audience of four to seven-year-olds.
Competitions, puzzles and stories aim to encourage children to learn more about food.
The answer to the question posed in the opening sentence above is No. This is because children are not idiots and can spot something which is thinly disguised as fun but which is actually educational and worthy a Cornish mile off.
Children are, however, nasty little bastards. Roald Dahl, the Beano and South Park understood this. Well-intentioned people with Great Causes rarely do. Their good intentions tend to backfire. Anyone who remembers what happened with Joey Deacon will undertand the nadir of this phenomenon.