Yesterday I spotted two noteworthy advertising boards, of the small freestanding kind that people put on the pavement outside their shops during opening hours, to tempt pedestrians inside. I think they might be referred to as “A-boards” in the boardmaking industry. Not that I have any great insider knowledge about advertising signage and boardcraft, though I have commissioned a display stand or two in my time including a rolling screen affair and a large colourful construction that was even more difficult to erect than a tent, and I’ve had a few fights with tents in my time, though the tent-construction element is amongst the least of my objections to camping, which are many and varied. Anyway, this is all very interesting but beside the point of this post, which was to report on these two noteworthy advertising boards.
The first board was outside the Wetherspoons pub in Kingswood. It advertised the fact that this weekend the pub would be showing the live X-Factor final on a big screen. Whether a communal X-Factor screening is a step down or up or merely across from communal football screening, I leave for you to decide.
The second and much more enjoyable board I spotted while driving through Whitehall, one of the least salubrious areas of Bristol. It was outside one of those eccentric higgledy-piggledy used-furniture/junk shops that you find in tatty urban areas yet unpenetrated by the chain stores. The sign was worn and handpainted. TEA CHESTS – SOLD HERE! it proclaimed boldly, proudly, urgently.