A red-haired family claims to have been driven from their Newcastle home because of abuse.
Why is the harassment of redheads dismissed as just harmless fun?
...Journalist Sharon Jaffa - also a red-head - says society must stop its ginger-baiting.
"Growing up as a redhead I was lucky enough to escape with just the occasional name-calling - having the surname Jaffa was no doubt a double-whammy. But attacking someone on the basis of their hair colour can be every bit as damaging as persecuting someone for their race or religion, and therefore, in some cases, needs to be taken just as seriously."
...Workplace psychologist Professor Cary Cooper, of Lancaster University, says abuse can be "an unhealthy release valve for stress" and redheads, as a visible minority not protected by law, have become a target.
While other forms of the discrimination are the subject of marches, lobbying and education campaigns, redheads cannot expect the arrival of the politically correct cavalry anytime soon.
Actually, they probably can.
It's not complicated: children bully redhead children because children are nasty little bastards who crave acceptance and pick on any obvious difference to cement their place in opposition to tribal outsiders, and some children don't grow up into adults.